Privacy Policy
Last updated: February 3, 2026
Introduction
Welcome to Matchling ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you have a positive experience when using our baby name matching application. This Privacy Policy explains how we collect, use, and safeguard your information when you visit our website at matchling.io.
Matchling is operated by TronIT B.V., a company registered in the Netherlands.
Our Promise to You
We never sell your data. We never share your data with third parties. We have no intention to ever sell data or monetize your personal information. Your privacy is fundamental to our service, not an afterthought.
Information We Collect
Information You Provide
- Name: The name you choose to identify yourself in a session (e.g., "Sarah" or "Dad")
- Email (optional): Only if you choose to provide it for session recovery purposes
- Session preferences: Your baby name preferences including gender preference, cultural backgrounds, style preferences, and other criteria
- Swipe data: Which names you like or skip within your session
Information Collected Automatically
- IP address: Used only for rate limiting to prevent abuse
- Browser type and device information: For ensuring the app works correctly on your device
- Analytics data: Anonymous, aggregated usage statistics (via Google Analytics) to improve our service
Payment Information
If you purchase a premium plan, payment processing is handled entirely by Stripe. We never see, store, or have access to your credit card numbers or payment details. We only receive confirmation of successful payments and basic transaction information (amount, date) from Stripe.
How We Use Your Information
We use the information we collect solely to:
- Provide and operate the Matchling service
- Generate personalized baby name suggestions based on your preferences
- Enable matching between session participants
- Send session recovery emails (only if you provided an email)
- Process payments through Stripe
- Prevent abuse and ensure fair use of our service
- Improve our service through anonymous, aggregated analytics
Data Retention and Deletion
Your session data is temporary by design. All session data, including your preferences, swipes, and matches, is automatically and permanently deleted when your session expires:
- Free sessions: 7 days
- Premium sessions: 30 days
- Premium+ sessions: 90 days
- Lifetime sessions: Never expire, but you can request deletion at any time
Once deleted, your data cannot be recovered. This is intentional - we believe your naming journey should be private and not stored indefinitely.
Data Sharing
We do not sell, rent, trade, or otherwise share your personal information with any third parties for marketing or commercial purposes. Ever.
The only parties that may have limited access to certain data are:
- Stripe: Our payment processor, who handles payment information under their own privacy policy
- Google Analytics: Receives anonymous, aggregated usage data (no personal information)
- Our hosting provider: Technical infrastructure only, with no access to user data
Cookies
We use minimal cookies necessary for the service to function:
- Session cookies: To remember your session and keep you logged in
- CSRF token: For security purposes
- Analytics cookies: Google Analytics uses cookies to collect anonymous usage data
We do not use cookies for advertising or tracking across other websites.
Security
We implement appropriate technical and organizational measures to protect your data, including:
- HTTPS encryption for all data transmission
- Secure password hashing for protected sessions
- Regular security updates and monitoring
- Limited access to production systems
Your Rights
Under GDPR and other applicable laws, you have the right to:
- Access: Request a copy of data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your data (note: session data is automatically deleted on expiration)
- Data portability: Request your data in a portable format
- Object: Object to processing of your data
To exercise any of these rights, please contact us at [email protected].
Children's Privacy
Matchling is intended for use by adults (expecting parents and their invited guests). We do not knowingly collect information from children under 16. If you believe a child has provided us with personal information, please contact us.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.
Contact Us
If you have any questions about this Privacy Policy, please contact us:
TronIT B.V.
Hoogeveenenweg 100
2913LV Nieuwerkerk aan den IJssel
The Netherlands
KvK: 72582723
BTW: NL859162126B01
Email: [email protected]